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What Do You Look For In A Good Logo?
What do you look for in a good logo at a website? What should a logo do to really appeal to you and to be memorable?
September 2, 2017, 9:43 am
Something that is unique. There is nothing particular that I look for, to be honest. As long as the logo looks like it was done professionally, is unique and something quite nice then I will be happy with it. By professional design, I mean that it does not look sloppy and does not have little errors on the logo etc.
September 2, 2017, 2:52 pm
That is clear and straight to the point. I am trying to figure out how to come up with something sleek, simple, memorable, striking, kinetic, and content-appropriate, so, you know, no big deal--a total no-brainer, right? Of course no errors should appear, and the image should convey clarity and professionalism, I agree.
September 2, 2017, 4:21 pm
I think the best thing to do if you are trying to come up with something simple yet memorable and striking is probably to draw and come up with ideas using pen and paper. This is especially good if you are not as good with graphic design using computers. Once you come up something then you can pay for a professional to design it for you. It's a much better method than using a logo generator for example.
September 8, 2017, 11:59 am
Exactly--some of the best ideas start off like this. I suspect some of the best ideas in the world happened on a hastily written-upon napkin. I saw this movie years ago, The Hudsucker Proxy, and the main character became a millionaire by drawing a circle on a piece of paper--he would say, "You know, for kids!". It turns out he was inventing the hula-hoop and the Frisbee. So cool.
September 16, 2017, 7:22 am
When you can create something unique (by the way, I think in the process of creation this is one of the key words) it gets people's attention. Whether positively or negatively (after all, you'll never be able to please everyone)... But the important thing is that it makes your work stand out for a while.
September 4, 2017, 10:35 am
I think the best logos are rooted in symbology. Arhetypicalfigures with very clear, but uniquely identifiable silhouettes are preferable. I also like the emblem to be clean. There shouldn't be a preponderance of detail, rather there should be ample negative space between lines. Text should be kept to a minimum, with acronyms being preferable over lines of text. If it is a must, I prefer to see that text act as a motto formatted so the emblem can function separately from the phrase.
The idea is to imprint clearly on a person's mind something which immediately draws their thoughts to the branding you've built around the product. This is what I mean when I've said that branding is far more extensive than the logo in other posts. I liken logos to a long forgotten, but familiar sight or smell which instantly triggers a flashback in your mind. Suddenly, you're there in the scenario where you first imprinted the significance of that sight or smell into your mind. Your logo is the fragrance, your branding is the scenario.
September 3, 2017, 9:33 am
Wow--yeah, if I could find a way to subtlety integrate a universal archetype, almost like a hieroglyphic, into a logo, it would speak to the subconscious of the audience and maybe interest them on that level. I like the word you use here--"imprint"--and I think that is exactly what effective logos do. It is almost like they are irresistible to what our minds and sensibilities have already been programmed to accept or absorb. You just reminded me of Marcel Proust's madeleine cookie--he bit into one after years and years, and it brought back his whole childhood in one huge wave. I need a logo like that.
September 3, 2017, 12:47 pm
The first factor must be the singularity of the logo... Something that representes some kind of particularity because it creates -
- an identity of its own. Most of the time this is not an easy process, but it's something very rewarding once it's done.
Other aspects that I consider important are: images / colors, relevance of the logo with the project, and excess of words / letters in the slogan (if any).
September 4, 2017, 10:23 am
You said what is important is the "Singularity of the logo". I like how you put that. It's definitely not easy, but, like you said here, if you can achieve it, a logo such as this is an invaluable and permanent representative of your company, business, brand, or enterprise.
September 16, 2017, 7:34 am
Yes, it's kind of like a digital fingerprint for the company because the logo would be an excellent gateway for it to attract the attention of potential new customers. This is why a logo can usually take a lot of time to be developed and finalized.
September 16, 2017, 6:38 pm
For me a good logo, should be able to depict the website activity, and it's choice of color needs to be attractive, cool or rightly chosen. And it needs to be simple and concise, with lack of intimidation, and uniqueness shouting all over it.
It also needs to be able to standout, because it's represents something, and most be in the right proportion,draws attention, lack of complex composition and above all it must look finished and complete.
September 4, 2017, 7:47 pm
When you mention thing like color and design, and I am trying to design my own logo, I have to think about the fact that what pleases me, according to my preferences, may not be what pleases an audience of potential customers or possible buyers or consumers. This is why I think I should pay someone else to design the logo because I will be not only for their creativity but for their objectivity as well.
September 15, 2017, 6:20 am
For me, I look at the flaws, so I could tell what type of designer the company hired to make that logo. If I see certain flaws like measurements and symmetry being off even by just a little bit, then I would know how much care the company has put into making their logo and how much or how little they probably paid for it. I'd also look at how much or how little the logo correlates with the company, like for example, if the company needs to portray itself as strong like a cement manufacturer, then I would hope their logo has the same elements that can portray it.
September 5, 2017, 1:24 am
Good points here, and I agree. I also think that the logo should reflect aspects of the company that are significant, in context, and logical. This correlation is important, and it can really drive the logo into a customer's memory once they connect that logo with the product itself which is being offered and produced. This symbolic representation of the company can be a really powerful and useful thing, I think.
September 6, 2017, 7:49 am
A good logo must be memorable. It has to be designed in a unique and creative way so whenever you see it, you will know to what brand/company it belongs to. It should, in a way, portray the brand of the company - whether it's through symbols or colors or something else. I believe that vibrant colors are the best because they are quite easy to see from afar. Also, a good logo shouldn't be overcrowded with words or slogans. It should cut straight to the point because nobody will read a bunch of text around a logo.
Some people are just naturally good at making logos because they can think out of the box and use their ideas
September 6, 2017, 1:30 pm
I think that I have mainly been focusing on the actual physicality and geometry of the design so much that I have not yet really started considering the color scheme, so this is a really important point that you make here, Tronia. I agree that there should be minimal wording. The image should speak the loudest, then the words can come later in the follow-up promotions for what I am trying to market. I am naturally good at a few things, but not logo-making, that's for sure.
September 7, 2017, 9:34 am
I totally agree when you say that a logo has to be memorable, but I think this is something very difficult to achieve because their judgment turns out to be subjective and achieving such a high level of acceptance with something so subjective is really a very difficult task.
September 11, 2017, 11:04 am
What I typically like in a good logo is a combination of simplicity, a clear connection/representation of the brand, and a synchronous flow to all of its elements. What I mean by this, for starters, is that I don't think a logo should be overcomplicated. Too many shapes, symbols, or colors sort of defeat the purpose of a logo. A symbolic representation of the essence of a brand is absolutely necessary to establish a clear and quick connection behind the whole idea of your company/site. And of course, whatever shapes and forms are involved in the logo's creation must flow to make one symbol/image. Logos shouldn't feel like a two-part experience.
September 13, 2017, 8:14 am
I like and appreciate your additional commentary here, after reading this entire thread again this morning, I think that we are all pretty much in agreement that the logo should:
1. be sleek
2. be simple
3. have attractive colors and/or shapes
4. be original
5. be tastefully representative of the product offered
6. be original in how it represents the company and
7. be memorable
Thanks for all the comments here--they were very helpful!
September 13, 2017, 9:25 am
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